If you’ve ever tried advertising on Facebook, you know that you can spend a lot of money trying to figure out how it works and how to get people responding to your message.

Here are 4 simple steps you can take to create an effective ad campaign:

1. Research and target the best audience for your product or service
   When researching your target audience, discover their age, gender, interests, location, place of work, number of children, places they visit, people they follow, groups they belong to, etc. Facebook makes this readily available to you when you know where to look. Targeting the right audience with the right message will increase ad response many times over.
2. Test different images simultaneously in order to get winning ad
   When advertising through any medium, it is always wise to test different ad messages, images, video vs text vs images, etc. Facebook makes it a breeze to test different ad groups, and will give you the results in a very easy to digest graphic format.
3. Set up a retargeting pixel with your ad campaign
   Ever visited a website and searched for a product you were interested in, only to see the same product advertised everywhere afterwards? This is what retargetting does. It allows interest prospective customers to see your message over and over AFTER they expressed interest. Retargeting has been proven to be an extremely cost effective and powerful way to get your message in front of hyper targeted individuals.
4. Check insights to know best days to advertise
   Check your Facebook page Insights and find out the time of day and day of week most people visit your page. Knowing this will help you advertise on days that your target audience visits most often. It will also tell you the best times to post to your page. Insights goes beyond, and shows you many factors that will influence your advertising decision when used properly.
   These are just 4 simple ways to increase ad response, and there are many more to discover. For this reason, I am hosting a workshop that will show you how to implement these 4 strategies and many more.

If you’d like to enhance your Facebook advertising campaigns, or start increasing sales, visit www.InternetMarketingWorkshops.com and register to attend our next workshop. Discover which breakthrough Facebook advertising strategies you can implement to grow your business.