SEO (Search Engine Optimization) has been regarded as one of the best ways to get people to find your business since the inception of search engines.

But,is it really what it’s cut out to be?

Yes, proper web site optimization will get search engines such as Google and Bing to give you preferential treatment by ranking you closer to the first page on their results. However, just because your traffic increases with targeted web site visitors, it does not mean that your sales will increase. This is merely step one.

The next step is conversion.

You must offer something of value to your visitor in order for them to take some sort of action. If you offer the same exact product or service as your competitor, what’s going to make yours stand out?

Whenever we optimize our clients’ web sites, and deliver ten times the traffic, if they don’t do anything about conversion, it’s almost like throwing money out the window.

As a business owner, you must understand that proper SEO is not enough, it’s only the first step. You must combine SEO with email marketing, special offers, and even PPC. Yes, you should pay for traffic at first, in order to fill in the space of time before the organic high ranking begins.

There are many factors that go into proper SEO, and it’s always best to leave it up to the professionals. Yes, you can do it yourself, but wouldn’t you rather take care of all the new clients you’ll generate with proper SEO and higher conversion rates?

Since we’ve been helping business owners with their SEO needs, we’re here to help you. Visit us at aeAdvertising.com and see what we have to offer.